Together, we make dreams possible …
Values That Accompany Our Steps.
Seven core values that are the foundation for our thinking, acting, and growing.
Risk Taking
To seize opportunities, we need to fight. We are committed to taking risks to provide the best shopping experience.
Excellence
New day, new challenge. We are committed to improving our best version to realize high-quality products.
Serving
Feipunaoneer makes each other a place to lean on. If one of us has a problem, we give them the support they need. That means we always have your back. We treat each other with sincerity and respect, the way we would want to be treated. This is how we share the same Servant attitude to bring our impact to e-commerce.
Passionate & Proud
Excited first, proud later. We are committed to going beyond our comfort zone to continue to have a positive impact on our customers.
Encourage Growth & Innovation
Growing continuously, innovating in every aspect. We are committed to developing knowledge and ideas to realize sustainable growth and innovation.
Customer Focus
This is at the heart of every innovation we seek to deliver. Every day we ask ourselves, “What do our customers need?” and drive every improvement toward that answer.
Team Work
Collaboration is key. We are committed to promoting the principle of collaboration between teams, sellers, and customers.